Google Search is popular for people worldwide to find information from various sources and formats (text, images, and video). The technology giant has been changing mobile and web searches since the feature’s launch. Google is now introducing a few updates. These updates are essentially tweaks to the mobile search page that will make it easy for users to differentiate between search results from trusted sources and advertisements.
One of the most user-friendly tweaks announced is renaming the Ad tag to Sponsored when search results are displayed on mobile pages. Users must have noticed links with ‘Ad’ in the top left corner. Sometimes it is hard to distinguish between advertisement links and links from trustworthy sources, especially on mobile.
Google is replacing the ‘Ad’ with ‘Sponsored label' in bold next to the advertisements appearing in search results. Additionally, this label will be in the line above the site URL instead of showing it next to the URL.
The second update on the search page on mobile is coming in the form of adding site names and bigger icons. “We’re adding site names to search results on mobile, so you can easily identify the website associated with each result at a glance. We are also updating the size and shape of the favicon (a website’s logo or icon) which appears in Search,” said Google.
According to Google, these changes will further be extended to Search ads to increase clarity and advertiser transparency at a glance.
Moreover, Google says that these search page updates are starting to roll out gradually on mobile. The company will soon begin testing a similar experience on desktops as well.
Meanwhile, Google has also introduced a new passkey feature for Android devices and Google Chrome. This feature offers additional security to users. Users now would soon be able to use this option to authenticate their identity using PINs or biometric authentication to log in to any website or app instead of using a password. The technology giant is pitching as a safer option for users than the traditional two-factor authentication method.
Bob Thompson is our inhouse Home and Garden, Energy and Gaming news writer. Bob is keenly aware of the need to recycle. Bob has written for many online publications over the course of his writing career, before joining our team.
