HBO Max is officially no more, as today is the day Warner Bros. Discovery's new combined streaming service launches as just “Max”. Unfortunately, it hasn't been the smoothest rollout for the new service, as subscribers are taking to social media to complain about login troubles, voice their confusion about the transition, or just poke fun at the new name.
Multiple subscribers are reporting issues logging into their Max accounts. Users are having trouble logging into the app on Roku, while others are posting screenshots of error messages they've encountered early on in the app.
Is anyone having issues with #HBOMax right now?! It's not working on my Roku. The app kicks me out. @StreamOnMax #Max
— Andrew Dustin Vargas (@andydv27)
The new Max app picking up right where HBO Max left off pic.twitter.com/6KQI1GpHb5
— Marc Istook (@MarcIstook)
A-Max spokesperson shared a statement with IGN that reads, “You must always anticipate issues on a tech rollout of this scale. We can share that only minor ones have emerged and were quickly remedied.”
To be fair, issues like this aren't uncommon on a streaming service's release date. Disney+ subscribers reported similar technical problems when the service launched in 2019, leaving viewers unable to watch The Mandalorian.
But Max is in kind of a unique situation, given that it's essentially a glorified rebrand of a preexisting service. This is bringing a unique set of problems to HBO Max subscribers who are trying to migrate to the Max app. As the company previously announced, some devices will automatically update the HBO Max app to the new Max version. But users on Android, Apple, DirecTV, LG, PlayStation, Xbox, and Samsung TVs have to navigate to the device's storefront to download an entirely new app. The process is causing confusion and bewilderment for some subscribers.
Wait a second you have to manually DOWNLOAD a whole different APP to transition from HBOMax to MAX??? pic.twitter.com/gUcE9W16MD
— Tom Zohar (@TomZohar)
“Wait a second you have to manually DOWNLOAD a whole different APP to transition from HBOMax to MAX???” Tom Zohar wrote on Twitter. Other Twitter users joined in on the confusion, with @sorrelquest saying, “Someday they will have a unit on this baffling decision in every marketing class in the United States”.
someday they will have a unit on this baffling decision in every marketing class in the United States
— sorrel (@sorrelquest)
Other users are lamenting the loss of some features that didn't make the cut in the transition from HBO Max to Max. For example, it seems you can no longer upload any profile picture you want for your account.
HBO Max removing the “upload a profile picture” feature is the worst thing that’s ever happened. Rip to some of my favorites. pic.twitter.com/lbzg9x8lOF
— graham cracker (@kaylaphaneuf)
Finally, many folks are simply making fun of Max's name itself. @FrancisTheSailr on Twitter pointed out Max's new tagline, “The one to watch for HBO”, writing, “I love how HBO Max changed its name to ‘max' so now has to clarify that it's the one to watch for HBO”.
I love how HBO Max changed its name to “max” so now has to clarify that it's the one to watch for HBO pic.twitter.com/k9uDFVvLgc
— Andy (@FrancisTheSailr)
I don’t mind the name change (HBO Max to Max); but do they really need to change their colors from purple to blue? Purple made them stand out from the other streaming services (If it ain't broke, don't fix it). pic.twitter.com/7QrpMOnWr9
— Avery Merrick (@MarioEmmet)
Max is the new streaming service featuring the HBO Max content library along with select additions from Discovery+. It's the place to stream HBO Originals like Succession, The Last of Us, and House of the Dragon, as well as DC's slate of movies. It also hosts content from Discovery brands like HGTV and Food Network.
Editor's note: This article was updated to include the statement from a Max spokesperson.
Logan Plant is a freelance writer for IGN covering video games and entertainment news. He has over seven years of experience in the gaming industry with bylines at IGN, Nintendo Wire, Switch Player Magazine, and Lifewire. Find him on Twitter @LoganJPlant.
John Ravenporton is a writer for many popular online publications. John is now our chief editor at DailyTechFeed. John specializes in Crypto, Software, Computer and Tech related articles.
