Trademark filings point to ‘Reality’ branding for Apple’s mixed reality headset

Trademark filings point to Reality branding for Apples mixed reality headset

Trademark filings spotted by Bloomberg suggest Apple might incorporate “Reality” in the name and branding of its long-rumoured mixed reality headset. Three separate filings show trademarks for “Reality One,” “Reality Pro,” and “Reality Processor,” matching the realityOS name that cropped up in Apple's code and a trademark application that potentially refers to the headset's operating system.

The applications weren't filed by Apple but by a company called Immersive Health Solutions, LLC. Companies like Apple often use the names of shell companies when filing for a patent or trademark to help keep their plans private. But, as Bloomberg points out, the Delaware-based Immersive Health Solutions was registered by Corporation Trust Co. — another shell company that also appeared on the realityOS trademark.

In addition to the US, applications were filed in the EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay. All three filings mention “virtual and augmented reality headsets, goggles, glasses, and smart glasses.” The “Reality One” trademark may refer to the headset's name. At the same time, “Reality Pro” indicates a spec-boosted version that Apple has planned down the road, in line with the same “Pro” moniker Apple applies to its higher-end devices. Meanwhile, the name “Reality Processor” may allude to the headset's processing unit, which is rumoured to be an M2 chip.

The applications surfaced just a little over a week before Apple's “Far Out” event, but it's unlikely that the mixed reality headset will make an appearance. The headset is rumoured to allow augmented reality (AR) and virtual reality (VR) experiences and games, including VR versions of Apple Maps and FaceTime, and potentially even experiences based on Hollywood movies. Apple's board of directors reportedly tried out the headset in May, but Apple analyst Ming-Chi Kuo predicts it won't hit the market until January 2023.


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John Ravenporton is a writer for many popular online publications. John is now our chief editor at DailyTechFeed. John specializes in Crypto, Software, Computer and Tech related articles.